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Our old design has gotten a bit long in the tooth over time. For this reason we have decided to give it a contemporary and modern touch. What remains is the high demand on our product selection and our individual customer service.
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Home page About us

About The
modern online shop for baby gear


The development from the first idea to an internationally successful online shop.
Here you can find out what lies behind us and what sets us apart.

From mother to founder

For more than two decades, Kidsroom has made countless customers happy and significantly shaped the online trade in baby items. When I look back at our company history today, I sometimes can hardly believe the far-reaching and sometimes risky steps we have taken and how everything has developed. The beginnings were anything but easy.
When we started our Kidsroom online shop in 2000, the internet was just as new to many as it was to us. Many questions and doubts arose. Should we really dare to take the leap into self-employment and deal with the new technologies? After all, I was a mother of two small children and had a full-time job. Although my husband supported me with endless devotion, we often reached our limits mentally and physically.
Little time, a lot of stress, hardly any relaxation... what would we have given back then to be able to order everything we needed for our children from the comfort of our couch! Through my own experiences from this turbulent family time, the desire matured in me to make high-quality baby articles available online to parents-to-be and young families. This is how the idea for our baby online shop came about, which we have been lovingly and steadily developing ever since. With all the changes in the online world, one thing has never changed: our efforts to give families with babies and small children a good feeling about our products, our service and our shop.


»For more than 20 years we have been supporting families in their online shopping with selected quality products and the best service possible. The well-being and safety of the children always come first. For this reason, all products in our shop are subject to strict controls. True to the motto: From parents for parents!«

- Diana Jaekel-Hau, mother of two & owner of GmbH & Co.KG -

Growth and change to an international expert

We were initially able to run our online shop as a "one-woman show" from home, but it soon developed into a flourishing online trade, which we expanded in 2003 with our own offices and shop in Bad Salzungen (to this day, our company headquarters is in Bad Salzungen).

At the time, we were pleased to note that inquiries from Europe and around the world were steadily increasing. Now we had to decide whether we wanted to work nationally or internationally. Not an easy decision, because it involved a lot of development work and adjustments to the shop. But with combined forces and the active support of our partners, we made our shop available in 2005, first in English and later in 5 other languages.

Due to the increasing demand and the volume of goods, space problems in our warehouse soon became noticeable. Sometimes we no longer knew where to store the goods. So we had to invest again to be able to expand. Here, too, we were initially not sure which warehouse size was the right one and whether the investment risk was acceptable for us. After careful consideration, we finally built our own warehouse with adjoining offices in 2007 and expanded it again in 2013. Since then, we have had a 6,600 m² company site with two modern warehouses and spacious administration rooms.

In 2016, with the relocation of our shop to Meiningen, there was another spatial change. On a spacious area of ​​450 square meters, we can advise families in the best possible way and present our range in an appealing way. With every new market we enter and every change we experience, we gain valuable experience that we pass on every day as experts in baby products. Today, we ship our high-quality baby equipment internationally and have a multilingual customer service that helps with all questions.

We are very grateful for this development. We would therefore like to thank everyone who supports us, orders from us, expresses their opinion, asks questions, contributes ideas and is happy about our products. For you we keep it rolling and do our best every single day!

Numbers, dates, facts about Kidsroom

≈ 50


ca. 20.000

items in our range


manufacturers & partners

100 %

handpicked products

For a better future: Acting responsibly today

Our goal is to support you as a mother or father in your everyday life in the best possible way. We take responsibility for the well-being and safety of your child. For us, this begins with the selection of our products. We only offer items that are absolutely harmless and of the best quality. We pay particular attention to the flawless workmanship, high-quality materials and suitability for everyday use of the products. This is how we guarantee maximum safety and comfort.

Sustainability is a matter close to our hearts. That is why we are constantly expanding our sustainable product range, which is produced in a resource-saving and eco-friendly manner, and rely on appropriate partnerships with suppliers and manufacturers.

In order to actively shape the future, we are continuously optimizing our shipping processes and packaging. We also operate an eco-friendly solar system that supplies us with electricity and improves the environmental balance.
With every step we take, we consciously contribute to a better world and a future worth living for children.

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Family first

»For more than 20 years we have been supporting families in their online shopping with selected quality products and the best service possible. The well-being and safety of the children always come first. For this reason, all products in our shop are subject to strict controls. True to the motto: From parents for parents!«

Diana Jaekel-Hau, mother of two & owner of

Customer service

Do you have questions about your order or a product of your choice? Our competent customer service will help you at any time. Your satisfaction is our top priority.

+49 (0) 3695 / 853800 (Mon. - Fri. 8 am - 4 pm)

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