LEGO was founded in 1932 in the Danish town of Billund by the master carpenter Ole Kirk Christiansen. The name of the company is derived from the Danish words “leg godt”, meaning “play well”. LEGO bricks, which have since achieved worldwide fame, were first introduced in 1949, and twenty years later the company launched a variation on the same theme – the LEGO Duplo System. For decades, LEGO has been synonymous with high-quality toys and is still in private family ownership. More information >
LEGO is the perfect toy if you want to stimulate your offspring’s imagination and creativity. LEGO bricks provide endless pleasure. Just when you think a LEGO toy is about to get boring, it can be used to create something new. What was once a family house, for instance, can be converted into a farmhouse or Cinderella’s fairytale castle by simply rearranging it and adding a few new pieces. The possibilities are only limited by the type and number of LEGO bricks available and the imaginative powers of your child, which continue to grow through play and building activities. This means LEGO is equally suitable for girls and boys. Rapid success in building has a motivating effect and fosters enthusiasm for experimentation.
In 1969, LEGO introduced the Duplo system. Duplo bricks are twice as big as conventional LEGO bricks, as suggested by the name – “duplo” being the Latin word for “double”. The main reason for the increased size was and still is child safety. This prevents young children from swallowing bricks accidentally. The size also makes them easier to handle and helps children become accustomed with the LEGO principle. Duplo bricks are suitable for junior explorers from the age of 18 months and compatible with conventional LEGO bricks.
LEGO and Duplo bricks have to withstand considerable wear and tear, which is why LEGO places great emphasis on high product quality geared towards child safety. However, LEGO products are not only being continually improved in terms of product safety, but also with respect to the use of sustainable materials. This fits in well with the product concept, as LEGO bricks are among the most sustainable toys ever invented thanks to their diversity, durability and versatility.
In the kids-room.com online shop, you’ll find a wide range of high-quality LEGO products for your child. These include not only loose building bricks, but also fascinating theme sets, such as the zoo, fire station or swimming pool, all waiting to be discovered by your little one. We will be glad to offer you expert guidance to ensure that your offspring soon has the pleasure of playing with the perfect toy.
LEGO, the LEGO logo and the mini figure are brands of the LEGO group.
©2016 The LEGO Group.
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