Our customers have been at the heart of our efforts since we were founded 15 years ago. That’s why we are particularly pleased to have been awarded the highl...
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Once again 'Computer Bild' chooses for Top Shop 2015

Our customers have been at the heart of our efforts since we were founded 15 years ago. That’s why we are particularly pleased to have been awarded the highly sought-after Top Shop seal from Computer Bild again this year. More than 8,500 online shops were put to the test for this seal by Computer Bild’s and statistics company Statista’s experts. Only 750 online shops got through the strict test procedures.

Made for babies

This year a total of 8,500 online shops were tested against various quality criteria for the 2015 Top Shop seal. Only the best were awarded the much sought-after seal. The elaborate test procedures, carried out by Computer Bild in collaboration with Statista, tested almost 250,000 criteria of participating online shops and is the most elaborate test of its kind.

What was tested?

To be adorned with the sought-after Top Shop seal, you need to fulfill a number of requirements. From the elements of online shopping which are relevant to safety to a positive purchase experience, The examiners from Computer Bild and Statista evaluated the individual candidates very closely and critically. Less than 10 percent of all tested online shops secured the prize in the end, gaining the 2015 Top Shop seal.

Construction & Usability

Simple user guidance is an essential part of a wide-ranging line of products. But it’s not just how customers feel that is measured in this category, the range of payment methods is also critically examined and influences the result. We invest a lot of attention in improving user guidance so that you are always happy and get the best purchase experience possible.

Trust & Security

We consider the trust of our customers to be our greatest asset. That’s why we are all about having the highest possible price transparency and security when it comes to transferring sensitive data. In this category, all participating shops were tested for possible security loopholes or even violations of applicable law. You can see how important security is for a Top Shop from the strict selection criteria. Mislabelling a button could be enough to fail in the Trust & Security category and be eliminated as a Top Shop.

Purchase Experience

We believe that: “online shopping has to be fun!” That’s why one of our main objectives is to offer a consistently good purchase experience. The Computer Bild and Statista experts have recognised that too and checked all candidates for the available purchase experience of their online shops. Only website providers who could provide a consistently good experience for their visitors were awarded the 2015 Top Shop seal.

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